Apple has ended Samsung’s 12-year run as the largest seller of smartphones in the world, with a 20 per cent market share in 2023, compared with Samsung’s 19.4 per cent. This comes after a tough year that saw consumers going slow on smartphone upgrades and choosing cheaper handsets. Nivrita Ganguly has this story and more in Business Matters for Jan. 17, 2024.
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Business Matters: Apple overtakes Samsung in smartphone sales
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