Twenty-five years ago, Canada rallied behind a TV commercial character named Joe, or as many came to know and love him, Molson’s “I am Canadian” guy. Now, amid threats of annexing Canada and as 25 per cent tariffs from the U.S. have kicked in, the icon is back with a new video that taps into the nostalgia of the original as a renewed sense of patriotism sweeps the nation.
Canada
‘We are Canadian’: Beer ad icon returns 25 years later amid Trump tariffs, 51st state threats
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