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One Canadian brand is reaping the rewards of the buy Canadian movement in the face of the U.S. – Canada trade war. Purdys Chocolatier is deciding to sell its products outside its own stores for the first time in its 118 year history, as demand for its product has reached new heights,
Joining us with more on the success of the buy Canadian movement is Marvin Ryder, associate professor of marketing at McMaster University’s DeGroote School of Business.