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The findings of the “She Built That” study by the LEGO Group reveal that parents are 87 per cent more likely to purchase building toys for boys than for girls. This gender bias negatively impacts children’s confidence as early as age five. Astrid May, a product designer with the LEGO Group, joins Candace Daniel to discuss how parents can encourage all children to build confidence through play and upcoming Lego “She Built That” activation at the CNE.