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At a press conference on Monday, British Columbia Premier David Eby says the province will no longer proceed with anti-tariff ads aimed at American audiences, following backlash to a similar Ontario campaign.聽 聽Eby says the decision reflects a new, coordinated approach with Ottawa on softwood lumber strategy as Canada-US trade talks remain stalled.聽聽鈥淲e鈥檒l ensure our communications are in line with the federal government,鈥� he said, adding that both levels of government will work together to support forestry workers and communities affected by the dispute.